We are a company committed to the development of the plants and
flowers market, in our country as well as in the rest of the world.
Our ideal is to contribute to people´s awareness about the importance
of being in harmony with the environment, considering that persons
are a part of it.
Consequently, we set off to promote the interaction of people with
plants and flowers, devoting our efforts to develop the related
Our origins go back to the 70´s,
when we made our first appearance at the market with a new flower
pots and planters line, all made from different types of hard woods
(oak, viraro, cedar, incense, and quebracho) and a line of enamel
coated aluminum planters.
By the 80´s we had established
ourselves as a prestigious company and built good customer relationships
with all the players in the landscape of this market (nurseries,
wholesalers and retailers, public and private educational institutions,
libraries, plants and flowers shops, gardeners and landscapers,
general public), so we took a new challenge: the launching of a
specific line of publications, starting with Síntesis Botánica (1981)
(Botany Summary / 1981), Actualidad Botánica (1983) (Botany Nowadays
/ 1983), Programa para el desarrollo del Mercado Verde en la Argentina
(1990) (Program to develop the “green market” in Argentina / 1990),
Botánica Práctica (1991) (Practical Botany / 1991), Plantar (1996)
(Planting / 1996), El horticultor.com (2001) (The horticulturist.com